DELANKI STUDIO

ENGINEERING AMBITIOUS PRODUCTS

SYSTEM0%
DELANKI STUDIOPRIVACY POLICY
WEB APP // CASE STUDY
Web AppRELEASE YEAR: 2024Open Source

Qrazy (Prototype).

Smart QR verification system to protect brands from fake products.

GITHUB REPOPRIVACY POLICY
CORE TECHNOLOGIES:Next.jsShadcn UITypeScriptTailwind CSSMapbox GL

KEY HIGHLIGHTS AT A GLANCE

01

Smart QR authenticity scanner

02

Real-time counterfeit incident map

03

Brand loyalty & rewards engine

CORE PHILOSOPHY & VISION

""A QR code on a box or bottle shouldn't just be a dead black square. It should be a brand's direct handshake with the person holding the product.""

CHAPTER 01

What is Qrazy?

Qrazy is a smart dashboard for consumer brands that turns printed QR codes into a living two-way connection.

Instead of printing a standard QR code that leads to an unhelpful webpage, Qrazy gives brands a single control room to design attractive custom codes with their logo and colors, track every product scan on a live map, distribute real rewards to customers, and spot fake or counterfeit goods before they spread.


CHAPTER 02

The Problem It Solves

The Broken Loop Between Brands and Store Shelves

Think about what happens when an everyday consumer brand ships products to grocery stores and shops:

  • No Real Visibility: Brands print millions of codes, but have no idea if anyone is scanning them or which cities are buying the most products.
  • Disconnected Teams: The marketing team wants a stylish code with a logo. Operations needs 10,000 batch stickers. The sales team wants scan numbers. The anti-fraud team is worried about fake lookalikes. All these teams work in separate emails and spreadsheets.
  • Customer Disappointment: A shopper scans a code hoping for a discount or warranty, but arrives at a broken link or a generic homepage.
  • Counterfeit Risks: When fake products enter the market, brands usually only hear about it months later through customer complaints.

The Breakthrough Moment

If the same brand manager who enters product details can also style the QR code, order stickers, and watch scans appear live on a map—authenticity, customer rewards, and fraud prevention stop being separate headaches. They become one unified flow.


CHAPTER 03

How It Works (Step by Step)

Step 1: Create the Product Profile

The brand manager adds the product to Qrazy: name, category, description, and images. It becomes a verified digital passport for that item.

Step 2: Custom QR Studio

Rather than a boring black-and-white grid, brands customize the look:

  • Place the official brand logo right in the center.
  • Match brand colors and soft rounded dots.
  • Download print-ready proofs for packaging.

Step 3: Order and Print Batches

Managers order physical sticker sheets or high-resolution digital files for their manufacturing run, complete with invoice tracking.

Step 4: Live Map of Scans & Customer Rewards

As customers scan packages in stores or at home:

  • The scan immediately lights up on an interactive map.
  • Customers unlock real perks, loyalty points, or product authenticity confirmation.
  • The brand sees which neighborhoods and stores are most active.

Step 5: Early Counterfeit Detection

If a single code is scanned in two distant cities within an hour, or if an invalid code is reported, Qrazy flags suspicious activity instantly so the brand can act before reputations are damaged.


CHAPTER 04

Key Highlights

  • Live Geographic Map: Watch real-time scan pulses and see which regions love your products most.
  • Custom Branded QR Studio: Design codes with custom colors, eye shapes, and embedded logos.
  • Reward Distribution Tracker: Monitor how many customer rewards have been claimed versus issued.
  • Counterfeit Alert System: Flags duplicate scans and suspicious geographical activity automatically.

CHAPTER 05

Real-World Impact

  • For Brands: Replaces disjointed spreadsheets with one calm, actionable control room.
  • For Shoppers: Gives people confidence that the product in their hand is 100% genuine and rewards them for their loyalty.
  • For Field Sales: Equips sales teams with real data when speaking with local distributors.
STUDIO COLLABORATION

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